Prohibited Content for Sponsors (Advertisers)
Last Updated: January 31, 2026
1. Illegal or Regulated Products
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Tobacco, drugs, and paraphernalia: Includes
vaping products, recreational drugs, and drug-related content.
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Weapons and explosives: Firearms, ammunition,
knives marketed as weapons, and explosives.
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Counterfeit goods: Fake brands, pirated
software, or unauthorized replicas.
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Endangered species: Sale or promotion of
wildlife, animal parts, or products derived from protected
animals.
2. Harmful or Dangerous Content
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Violence and gore: Graphic depictions of
injuries, death, animal cruelty, or glorification of violence.
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Self-harm and suicide: Content promoting or
depicting self-injury, suicide methods, or eating disorders with
triggering details.
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Dangerous acts: Challenges or pranks that could
cause serious injury (e.g., ingesting non-food items, fire
challenges).
3. Inappropriate or Offensive Material
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Adult content: Sexually explicit material,
nudity intended to arouse, or pornography.
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Hate speech: Content promoting discrimination,
hate groups, racial intolerance, or harassment.
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Shocking or sensitive content: Graphic crime
scenes, accidents, or content exploiting recent tragedies.
4. Deceptive or Unethical Practices
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Misrepresentation: False claims, hidden fees,
or misleading product descriptions.
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Fraudulent schemes: Get-rich-quick programs,
pyramid schemes, or fake certifications.
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Privacy violations: Unauthorized data
collection or surveillance tools.
5. Restricted or Conditional Categories
Some content may be allowed with restrictions:
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Alcohol and gambling: Permitted with age
targeting and compliance with local laws.
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Political ads: Often require verification and
transparency disclosures.
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Health and wellness: Weight loss, OTC drugs,
and addiction treatment services may need certification (e.g.,
LegitScript).
Failure to comply with these policies may result in ad rejection or
account suspension.